LiquidityBook has appointed Jonathan Cross as general manager, Europe, Middle East and Africa (EMEA).
Based in London, Cross will report directly to LiquidityBook CEO Kevin Samuel.
In his new role, Cross will manage all aspects of LiquidityBook’s EMEA business operations, including the continued development of the firm’s European buy- and sell-side client base.
He will also play a key role in securing long-term growth opportunities internationally.
Cross brings more than two decades of fintech experience to the role, joining LiquidityBook from Messer Financial Software, where he headed sales and business development.
Before that, he served as chief operating officer of Broadridge Financial Services' asset management arm, and held the same role at Tradar (now part of SS&C Eze).
He has also held other senior roles at Barclays Capital, J.P. Morgan and Landesbank Berlin.
Commenting on Cross’ appointment, Samuel says: “We are thrilled to add Jon to our leadership team. He brings strong technical knowledge and a deep understanding of trading systems. As we work to achieve continued global expansion for our business, we have prioritised hiring exceptional individuals who have a firm grasp of the needs of our clients and prospects— and Jon is no exception.”
Cross adds: “I am delighted to be joining LiquidityBook at this exciting stage in the firm's evolution. This team has built a truly formidable global reputation thanks to LiquidityBook’s robust solution set, cutting-edge technology and first-class client service for both the buy- and sell-sides. I look forward to driving the continued expansion of the client base and adoption of the entire product range in the EMEA region."
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